2025 Norway - UK Seafood Summit

Join us as we launch the Global Seafood Trends Report 2025, highlighting key megatrends shaping the seafood industry's future. We'll explore the latest developments in whitefish and salmon supply and trade, and receive insights from the Institute of Marine Research on the science behind Norway’s fisheries management.

The summit will also cover supply trends, consumer preferences, and market opportunities for cold-water prawns, and discuss the UK fish and chip sector's navigating the future.

The UK Seafood Federation's collaborative efforts for industry growth will be presented. We'll examine future prospects for farmed cod and conclude with a discussion on the current trends, challenges, and future prospects of the Norway-UK seafood trade.

With ample opportunities for networking and broad industry representation, we look forward to embarking on this day with you. Together, we aim to foster bilateral opportunities and work towards shaping a sustainable and prosperous future for our industry. 

Programme Moderator: 
Martin Skaug, Communication Director, Norwegian Seafood Council 

Doors open at 10.30
11.00 – 12.00   
Registration and networking lunch

SESSION 1 | 12.00 – 13.15 
Welcome Words 
Victoria Braathen, UK Director, Norwegian Seafood Council  
 
Navigating the World of Megatrends: Top Seafood Trends Report 2025 
Lars Moksness, PhD, Analyst Consumer Behaviour, Norwegian Seafood Council 
 
Opening Remarks: Norway–UK Seafood Relations and Shared Opportunities

 – Tore Hattrem, Norwegian Ambassador to the UK 
 – Mike Rowe, Director for Marine and Fisheries in Defra  
 
Whitefish and Salmon: Supply Chain Trends and Trade Dynamics

 – Eivind Hestvik Brækkan, Seafood Analyst, Norwegian Seafood Council  
 – Dag Sletmo, Senior Vice President / Client Advisor, DNB Seafood

SESSION 2 | 13.45 -15.05 
Charting the Course: Long-Term Management of Norwegian Fisheries  
Daniel Howell, Researcher, Institute of Marine Research  
 
Cold-water Prawns: Fisheries Management, Market Dynamics, and Consumer Trends

  – Introduction by Synne Guldbrandsen, Marketing Manager, Norwegian Fishermen’s Sales Organization, and Josefine Voraa, Seafood Analyst, Norwegian Seafood Council

 – A dialogue with Nicola Hunter, Head of Seafood Purchasing and Strategic Sourcing, Hilton Foods Seachill and Josefine Voraa, Norwegian Seafood Council, moderated by Martin Skaug 
 
Navigating the Future of Fish and Chips: Challenges, Innovations, and Community Impact 
Moderated by Julie Waites, Executive Director, Frozen at Sea Fillets Association

 – Andrew Crook, President, National Federation of Fish Friers  
 – Sarah Heward, Owner, The Real Food Café 
 – Johan Oksholen, Sales Manager, Nor Seafoods AS  

SESSION 3 | 15.30 – 16.30 
Introducing the UK Seafood Federation: Fostering Collaboration for Industry Growth 
Dan Aherne, UK Seafood Federation Board Member and CEO, NESI
 
Exploring the Future: Opportunities and Prospects for Farmed Cod in the UK 
Cathrin Rabben, NSC Whitefish Advisory Board Member and Sales Manager, Ode
 
Norway-UK Seafood Trade: Navigating Trends, Overcoming Challenges, and Shaping the Future 
An industry talk moderated by Robin Paxton, Editor in Chief, Intrafish 

 – Morten Hyldborg Jensen, CEO, Nordic Group 
 – Tor Bjørklund Larsen, Senior Adviser, Norwegian Fishermen’s Organisation  
 – Dan Aherne, CEO, New England Seafood 
 – Cathrin Rabben, Sales Manager, Ode 
 – Industry Representative TBC  

 
Concluding Remarks  
Martin Skaug and Victoria Braathen  
 
16.30 – 18.00   
Networking Reception 

The registration for this event is now closed as we have reached capacity. For further information contact the event organisers.