NSC has the pleasure of inviting Norwegian seafood exporters to participate with company stands at the Norwegian Seafood Pavilion at World Seafood Shanghai 26 – 28 of August 2020.


The aim of facilitating expo participation, is to promote seafood from Norway towards Chinese buyers; importers, distributors, food service, and retail. On occasion of World Seafood Shanghai, NSC also has the pleasure of inviting Norwegian seafood exporters to join our seminar- and retail program on 25 August. ​

World Seafood Shanghai has become China's second largest seafood exhibition, after China Fisheries. The expo has developed very positive in recent years and today is an international and relevant arena. Typical exhibitors are the major importers and processing companies that focus on domestic sales in China. There is also a growing presence from foreign exporters.​

At the fair you will be able to meet seafood buyers from the eastern part of China who today typically trade from importers, but who seek to buy directly from foreign exporters. The expo is suited for all exporters of Norwegian seafood focusing on the China domestic market. Buyers from the large Chinese processing companies will only be present to a limited extent.​

Join our digital exporter catalogue

The Seafood Council will also create an exporter catalogue to ensure digital presence for exporters not able to participate on our stand during the expo. The exporter catalogue will be available both on our digital platform and in print. All Norwegian exporters to China can register their contact- and product details here. Exporter catalogue registration deadline is August 01 2020.

Participation details

  • Participating companies are required to pay the rent cost for their own stand area and each company will be invoiced after the expo. NSC will cover construction costs and decoration.
  • During the expo days, NSC will also facilitate on-site support and assistance to all Norwegian exporters exhibiting and taking part in the expo.
  • The assumed cost of each stand is NOK 30 000 per company (each stand size is 3X3 meters with one table and 4 chairs). Extra material and equipment can be booked for additional costs.

Additional program

Thursday 20 August (pre expo event, online): 

  • Webinar for Norwegian exporters, presenting recent market developments

Tuesday, 25 August (downtown Shanghai):​

  • Networking event organized by the Norwegian General Consulate in Shanghai and the Norwegian Seafood Council 

Wednesday, 26 August (expo venue):

  • Chef demo + media KOL where Norwegian seafood will be presented. 
  • Salmon seminar, organized by Seafood Guide (see external link)


Information and registration


  • In case of limited space, booths will be distributed on a «first come – first serve» basis.
  • Please indicate if you have any specific requests for your company stand.
  • Travel and hotel must be arranged by the companies.
  • Recommended hotels by the expo organizers, see external link.

Note: Norwegian participants are encouraged to start the visa application process in due course.

Deadline: Registration date for stand participation is Monday June 15  2020. Registration date for exporter catalogue is Saturday August 01 2020. 

Due to the uncertain situation caused by COVID-19, Norwegian Seafood Council will make continuously evaluations of future activities in the market, and thoroughly consider whether activities should be completed.
NSC activities related to Shanghai Fisheries will be organized as planned, but are subject to restrictions and recommendations from local authorities. Activities and events related to Shanghai Fisheries may therefor be postponed or cancelled, should the situation change.

For any questions about the Norwegian Seafood Pavilion and stand reservation, please contact:

Victoria Braathen, Director NSC China.                                                                            Email: vb@seafood.no                                                                                                                    Mobile: +47 913 44 035 / +86 156 1801 8510