The Norwegian Seafood Council has the pleasure of inviting Norwegian seafood exporters to join the Norwegian Seafood Pavilion at SIAL 2019, Shanghai.

SIAL is a food & beverage expo, and the purpose of facilitating the ‘Norwegian Seafood Pavilion’ is to promote Norwegian seafood towards Chinese buyers, including importers, distributors, food service and retail.

Participation criteria:

  • Each company has to pay the rent cost of their requested stand size.
  • The assumed cost of each stand is NOK 25,000 per company (3 x 3 meters).
  • NSC will cover the charge of construction and decoration of the stand.
  • During the expo days, NSC will also facilitate on-site support and assistance.

Kindly note:

  •  Deadline for signing up for a company stand has passed. It is still possible to register as a visitor to SIAL. Click here for more details. 

Events organised in conjunction with SIAL 2019:

Following programs will be organzied during SIAL:  

Market Updates Breakfast Meeting: On the second morning of SIAL, NSC will invite Norwegian seafood exporters to an informal breakfast meeting. During an efficient hour you will get updates on trade, access and priorities in the market, and how we can support your market activities in China. Keep the date: Wednesday 15 May, 08.30 – 09.30. Send an email to if you want to attend the breakfast meeting. 

Networking Event: Together with the Norwegian Consulate General in Shanghai and Team Norway, NSC has the pleasure of inviting Norwegian seafood exporters to a networking event on the evening of 15 May. Send an email to if you want to attend the networking event.

Norwegian Seafood Cooking Demo: For the cooking demonstration, Norwegian salmon, Norwegian Arctic cod and Norwegian mackerel will be presented. The event is open to Norwegian seafood exhibitors, partners and customers attending SIAL. Further details will be provided closer in time. 

About SIAL:

SIAL is one of the largest food innovation exhibitions in the world. Aiming to be the leading food marketplace in Asia, the expo holds 18 years’ experience in the market. For more information, please click here.

More information, please contact:

Country director China, Victoria Braathen. Email: Mobile: (+86) 156 1801 8510 / (+47) 913 44 035